A bakery that never stops opening. A feed that had to keep pace.
Consistency across every outlet. A voice for every occasion.Fab is one of Sri Lanka's established bakery and confectionery brands — "No one knows the art of food like we do" — with a growing footprint of over 25 outlets across the island and a new presence in Australia.
The brief was ongoing social media content and web banner production: product photography, seasonal campaigns, and outlet-opening announcements, all needing to stay visually consistent as the brand expanded faster than most feeds can keep up with.
From everyday cake ranges to Valentine's gateaux, Eid celebration cakes, and Avurudu (Sinhala and Tamil New Year) traditions, the content calendar ran year-round.
Every cultural and commercial moment on the calendar became a campaign — Valentine's gateaux available in dark and white chocolate, Eid ribbon and cardamom cakes styled for the celebration, and seasonal drops built to feel timely without losing the brand's warm, product-forward tone.
As Fab expanded — Piliyandala, Kohuwala (the brand's 26th outlet), and further afield to Australia — each opening needed a consistent announcement format across Instagram and web. The content had to carry the brand's identity while making each new location feel like genuine news to a loyal, growing following.
